Ad Content and Format Guidelines

Creative requirements

The creative requirements below are mandatory if you are interested in advertising with Crenger. These apply to both your ad banner and its text.

Brand notification Your visitor should be able to have a clear understanding of where they will be going if they click on your ad. In accordance with this policy, we require that the brand shown on the ad match the brand of the destination landing page.
Spam tactics Tactics designed to mislead a visitor are strictly prohibited. We cannot approve ads that
  • Imitate computer functions such as system messages, progress bars, or virus warnings
  • Mimic the function of other types of media, such appearing to be an embedded video
  • Initiate prompts to download files or software after the click
Personally targeted messaging Targeted messaging that implies knowledge of an individual’s personal circumstances will not be approved. Avoiding the pronoun “you” is a very good first step.
Strobing and flashing Strobing, flashing backgrounds, or otherwise distracting ads are not allowed. Do not attempt to overtly distract the user from page content.
Animation duration Animated ads are restricted to a maximum of 30 seconds (at a 15-20 fps frame rate), after which point they must remain static.

Web retargeting

Website visitors are retargeted on the web through display banners. To create these banners you will need at least one image, in the dimensions specified below, and a destination URL.

Web banners are permitted neither to use redirecting URLs nor to be linked directly into a payment processor (e.g., PayPal). Visitors must be able to review terms of the offer prior to entering purchasing/sign-up flows.

Banner formats and dimensions

Accepted formats - PNG, JPG.

No Width/px Height/px Aspect Ratio
1 240 150 1.6
2 240 240 1.0
3 240 300 0.8
4 240 400 0.6

Banner color palette

To preserve the color style of Crenger site, we recommend using the following color palette. Crenger reserves the right to check the banner for colors compliance.